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本文除了界定了汉字动态字体设计的定义,简述了汉字动态字体的发展现状与时代特征之外,提出汉字动态字体设计发展的必然性在于三点,其一:数字技术与数字产品的推陈出新与蓬勃发展,需要文字设计动态上的变化;其二,国际动态字体设计的发展已经成为趋势,汉字动态字体的设计研究问题是难以回避的,也是不能回避的。其三:动态字体设计能够提高汉字的影响力,拓展出全新字体设计的表现方式。总之,全球化的趋势不会改变,文字的视觉传达超越传统表现界限是未来字体设计的必然趋势,新技术与新媒介的发展,要求汉字在视觉设计上产生突破,从而顺应时代的发展要求,更好的传播信息,表达情感。
In addition to defining the definition of Chinese dynamic font design and briefly introducing the development of Chinese dynamic font and the characteristics of the times, this paper proposes that the necessity of the dynamic design of Chinese characters lies in three aspects. First, the digital technology and digital products are new and flourishing Development, the dynamic changes of the text design are required. Secondly, the development of the international dynamic font design has become a trend. The design and study of the dynamic font of Chinese characters is unavoidable and unavoidable. Third: Dynamic font design can improve the influence of Chinese characters, expand the performance of the new font design. In short, the trend of globalization will not change. The visual transmission of words beyond the traditional performance boundaries is an inevitable trend of future font design. The development of new technologies and new media requires that Chinese characters make a breakthrough in visual design so as to conform to the requirements of the development of the times. Better communication of information, expression of emotion.