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随着社会经济的发展,体育运动受到了越来越多的关注,我国的大型体育场馆数量急剧增加。大型体育场馆资金回收周期长、投资数额大,在经营管理过程中遭遇困境的风险也较大,很难取得较高收益。鉴于此,本文从大型体育场馆的经营管理困境入手,详细阐述有效破解经营管理困境的策略,希望本文能对我国大型体育场馆经营管理工作提供一些有益的参考和借鉴。
With the socio-economic development, sports have received more and more attention, and the number of large-scale stadiums in our country has dramatically increased. Large-scale stadiums, capital recovery cycle is long, a large amount of investment, the risk of running into difficulties during the operation and management of the process, it is difficult to obtain higher returns. In view of this, starting with the plight of management and operation of large-scale stadiums and gymnasiums, this paper elaborates the tactics of effectively solving the dilemma of management and operation, and hopes that this article can provide some useful references for the operation and management of large-scale stadiums in our country.