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在汽车业有一个很有意思的现象,越是高端的品牌,就越是喜欢玩比较高端的游戏。从艺术到贵族运动,如芭蕾、钢琴、网球、高尔夫等等,塑造与品牌形象相称的成功人士生活似乎比他们的产品更重要。对于更多的汽车品牌来说,虽然高端大气上档次的想法很不错,但实操难度却很大。如何贴紧消费者的习惯去发现和影响他们依旧是汽车界与广告供应商们需要面对的难题。
In the automotive industry there is a very interesting phenomenon, the more high-end brands, the more like to play more high-end games. From art to aristocratic sports such as ballet, piano, tennis, golf, etc., it seems that shaping the lives of successful people commensurate with the brand’s image is more important than their product. For more car brands, although the high-end atmosphere on the grade of the idea is very good, but the actual operation is very difficult. How to get close to consumers’ habits to find out and influence them is still a problem that the automotive industry and advertising providers need to face.