论文部分内容阅读
作为一家以羽绒服为主营业务的多品牌的综合服装经营集团,波司登一直在寻找与羽绒服大众产品的特征高度契合的传播媒体,同时,要想树立品牌还必须选择一个能够覆盖全国的权威媒体。CCTV新闻联播《天气预报》作为一个播报天气信息的资讯节目,由中国气象局华风气象传媒集团制作,在中央电视台播出,是中国最具权威性、最具影响力、最具公信力的节目之一,不论男女老少,人人都关心,这与波司登的产品特征十分契合。而且节目每天在中央电视台这一全国覆盖范围最广的权威媒体的黄金时间播
As a multi-brand integrated apparel group whose main business is down jackets, Bosideng has been looking for media that is highly compatible with the characteristics of down jackets. At the same time, in order to establish a brand, Bosideng also has to select an authoritative media covering the whole country. CCTV News Network As a news program of weather information broadcast by China Meteorological Administration Hua Feng Meteorological Media Group and broadcast on CCTV, it is the most authoritative, influential and credible program in China. One, regardless of men, women and children, everyone cares, which is consistent with Bosideng’s product features. And the program broadcast every day on CCTV, the prime time coverage of the most authoritative media in prime time