目前大多数农资企业用互联网仅限于描述企业简介、产品介绍方面,实际作用不明显,农资企业应充分利用互联网为企业获利。基于本行业特征,在互联网规则上,运用互联网思维、技术来营销农资企业的产品,让产品像家电、服装、食品一样,直接从厂家到农民手上,并迅速形成互联网浪潮,达到互联网用户认可标准。假如农资电子商务模式成功了,可以产生什么效益? At present, most agricultural enterprises using the Internet are limited to describe the company profile, product introduction, the actual effect is not obvious, agricultural enterprises should make full use of the Internet for corporate profits. Based on the characteristics of the industry, Internet rules and technologies are used to market the products of agricultural enterprises based on internet trades. Products like appliances, clothing and food are directly transmitted from manufacturers to peasants and rapidly form the wave of the Internet to reach Internet users Accreditation standards. If the agricultural capital e-commerce model is successful, what can produce benefits?