近年来,我国处于社会矛盾凸显期和全面改革攻坚期,使得中央企业面临的舆论环境更为复杂多变,垄断、腐败、污染、亏损等负面关键词也习惯性被视作央企标签。如何能改变这种被动局面,积极应对负面舆情,正确对待社会批评,是我们需要进行深入研究分析的问题。 In recent years, China has been in a period of prominent social conflicts and a crucial period of comprehensive reforms. As a result, the public opinion environment faced by central SOEs is more complicated and volatile. Negative keywords such as monopoly, corruption, pollution and losses are also habitually regarded as labels of central SOEs. How to change this passive situation, actively respond to negative public opinion and correctly handle social criticism is something that we need to conduct in-depth research and analysis.