现代科技的飞速发展,令大众传播媒介面貌日新。称雄农村40年的有线广播,则由于受主客观各方面的影响而步履维艰,出路只有一条即在改革中求生存谋发展。杭州《西湖之声》广播电台的创办,尤其是其“热线直播、受众参与、双向交流”的形式,受到听众的热烈欢迎,广播,终于 The rapid development of modern science and technology has made the mass media look new daily. Cable broadcasting, which dominates rural areas for 40 years, has struggled because of the influence of various subjective and objective factors. Only one solution is to seek survival and development through reform. Hangzhou “West Lake Voice” radio station founded, especially its “hotline broadcast, audience participation, two-way exchange ” in the form of a warm welcome by the audience, radio, and finally