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自2010年开始,江苏卫视开办的交友节目《非诚勿扰》以新颖的舞台形式,富有个性的男女嘉宾,点评犀利的主持人而红极一时。成为人们街谈巷议的热点。可以说,《非诚勿扰》红并备受争议着,而各家省市卫视为了抢夺收视率,打着“爱”的旗号也蜂拥而至,使得电视荧屏上曾经的“选秀风”转为“婚恋风”。这样的节目形式有何独到之处?又有何欠缺之处?带来的是怎么样的传播效果?利与弊孰大孰小?本文提出一些问题和思考。
Since 2010, Jiangsu TV set up a friend show “You Are the One” with a new stage form, rich personality of the guests and men, comment sharp host and smash hit. Become a hot talk about the streets. It can be said that “You Are the One” red and controversial, and various provinces and cities in order to grab the ratings TV, “Love” also flocked to the banner of the flagship, making TV screen once “draft style” To “marriage style”. What is the difference between these programs? What are the shortcomings? What is the effect of communication? What are the advantages and disadvantages? This article put forward some questions and reflections.