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共享经济和消费升级的大风还在继续吹,在线租衣在中国市场的道路,才迈出了第一步,其后势必要清除一些障碍才能起飞。一个观察是,一部分具有经济实力和国际化审美的中国女性消费者在远离快时尚,她们对每年打开衣橱看到的都是上一年购买只穿了一季的“奶奶衫”深恶痛绝。她们想穿更有设计感的好衣服,但一个季度买几件轻奢品牌的服装,这也叫人经济上吃不消。
The gale of sharing economy and upgrading of consumption continues to blow. Only by taking the first step in the way of renting clothes online in the Chinese market, it is necessary to remove some obstacles in order to take off. One observation is that part of Chinese women with economic strength and cosmopolitan aesthetic are moving away from fast fashion, and every year they open the closet to see the last year’s purchase of only one-quarter-old “Dyspros” hated. They want to wear more designer clothes, but a few buy a few luxury brand clothing, which is also called too much for the economy.