促销功能在现代包装设计中发挥着越来越重要的作用,这就要求现代包装设计要针对潜在消费者的心理需求制定出适合的表现策略。现代包装设计要明显区别于其他商品,要富有诱惑消费者的魅力,要从消费心理出发,从色彩、文字、图形、结构和造型等多方面满足消费者的心理需求,从而最终达到促进商品销售的目的。 Promotional functions play an increasingly important role in modern packaging design, which requires modern packaging design to develop appropriate performance strategies for the psychological needs of potential consumers. Modern packaging design should be significantly different from other products, to be tempted by the charm of consumers, starting from the consumer psychology, from the color, text, graphics, structure and shape to meet the psychological needs of consumers and ultimately to promote the sale of goods the goal of.