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伴随着国家经济技术的不断发展,人们生活水平不断提升,新媒体逐渐步入人们的生活,潜移默化地改变了人们的生活习惯。新媒体的出现带给新闻传播很大的影响,一是加快了新闻传播速度与范围,满足了人们对新闻信息的需求,二是人民大众主动参与到新闻传播的过程中,加强了新闻传播的互动性。但是,新媒体时代下新闻传播还出现了很多问题,比如言论过于开放自由,造成很多虚假信息蔓延,所以我们要全面看待新媒体背景下新闻传播的发展,更好地对新闻传播进行引导,才能使新媒体背景下的新闻传播更好地服务大众。本文就对新媒体背景下的新闻传播的概念及特点进行探究,并提出有效的措施促进新闻传播在新媒体背景下发展。
With the continuous development of the country’s economy and technology, people’s living standards have been continuously improved, new media gradually entered people’s lives and subtly changed people’s living habits. The emergence of new media has brought great influence on news dissemination. First, it has accelerated the speed and scope of news dissemination, and has satisfied people’s demand for news and information. Second, the people have taken the initiative to participate in the dissemination of news and information, Interactivity. However, there are still many problems in news dissemination under the new media age. For example, the speech is too free and open, resulting in the spread of many false information. Therefore, we should fully consider the development of news dissemination under the new media background and better guide the media dissemination So that the news media in the context of new media to better serve the public. This article explores the concept and characteristics of news dissemination in the context of new media and proposes effective measures to promote the development of news dissemination in the context of new media.