图形设计作为包装设计的重要环节,在儿童产品包装中起着非常重要的作用。图形作为设计的语言,就是要把形象的内在、外在的构成因素表现出来,以视觉形象的形式把信息传达给消费者。图形的本意,应该是通过可视性的图画来向别人阐释某个观念或某种思想内容并具有创造性思维的视觉形象。由于儿童对于文字的认知和理解能力有限,使得他们在购买商品时不去关注包装上的解说性文字,而新奇有趣的图形能省去文字解读的繁琐,将 Graphic design as an important part of packaging design, packaging in children’s products plays a very important role. As a design language, graphic is to show the internal and external components of the image, and convey the information to the consumers in the form of visual images. The original intention of the graphic should be to provide a visual image of a certain idea or some thought content and to have creative thinking through the pictures of visibility. Children’s cognitive and understanding of the text is limited, so they do not pay attention to packaging commentary when buying goods, and novel and interesting graphics can eliminate the tedium of text interpretation, the