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跨国企业选择合适的进入模式是国际化进程的研究热点,本文着重研究跨国企业特定优势与东道国特定优势如何影响跨国企业的进入模式选择。
Multinational corporations choose the appropriate mode of entry is the internationalization process of research focus, this paper focuses on how the specific advantages of multinational corporations and host country specific advantages affect the choice of entry mode of multinational corporations.