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战略,就是不战而屈人之兵。这不是说仅仅靠智谋小伎俩就可以,而是指通过布局、运筹,包括竞争前的训练、资源整合,达到小代价甚至无损失的胜利,这是高段位战略营销的境界。什么是高段位营销?必须符合以下3个条件,缺一不可。第一,销售效率最优化。
Strategy, that is, no soldiers and soldiers. This is not to say that relying solely on resourceful tricks can mean but the triumph of small-value or even loss-free sales through layout and operational planning, including pre-competition training and resource integration. This is the realm of high-level strategic marketing. What is high segment marketing? Must meet the following three conditions, are indispensable. First, the optimization of sales efficiency.