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媒体融合作为一项周期长、投入大、极为复杂的系统性工程,尤其在当下传统媒体收入断崖式下滑的情况下,可以毫不夸张地说,充足的资本投入是成功融合的前提,有了充足资本并不一定能够保证成功,但是没有充足资本则必然失败。令人欣慰的是,近些年来,我国媒体业已经形成了政府补贴、上市融资、组建融合基金、引进战略投资者等多渠道的资本来源新格局。首先在政府补贴方面,广东、上海、重庆、河北、深圳、广州等地通过财政补贴的方式给予本地媒体真金白银的支持。广东省委省政
As a long-term, large-scale and extremely complex systematic project, media convergence is no exaggeration to say that the capital investment is a prerequisite for successful integration. In particular, Adequate capital does not necessarily guarantee success, but failure to adequately capitalize must succeed. Fortunately, in recent years, the media industry in our country has formed a new pattern of capital sources with various channels, such as government subsidies, listing and financing, the formation of a convergent fund and the introduction of strategic investors. First of all, in terms of government subsidies, Guangdong, Shanghai, Chongqing, Hebei, Shenzhen, Guangzhou and other places give the local media real gold and silver support through financial subsidies. Guangdong provincial government