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在单条航线上航空公司在制定票价、运量策略时不仅要顾及到消费者的需求,还需要考虑到竞争对手的策略,本文运用博弈论的方法,构造了在单条航线上的双寡头博弈模型,研究航空公司在产出无法轻易改变的情况下的运营策略。发现无论是在一条航线上占优势地位的航空公司或是占有率较低的航空公司,都存在这样的策略性行为,即在航班计划无法改变的情况下一次性将价格降至特定范围,并不会引发价格战,反而会增加博弈双方的收益。依此还可以推导出差异化定价可以使航空公司获得更高的利润。
Airlines in a single route in the development of fares, traffic strategy not only to take into account the needs of consumers, but also need to take into account the strategy of competitors, the use of game theory method, constructed on a single duopoly duopoly game Model to study the airline’s operating strategy where output can not be easily changed. Found that whether it is an airline dominant on a route or an airline with a lower share of ownership, there is a strategic act of lowering the price to a certain extent once the flight plan can not be changed and Will not trigger a price war, but will increase the proceeds of both parties to the game. It can also be derived from this differential pricing allows airlines to obtain higher profits.