创新是一个企业长盛不衰的根本保证,顾客需求管理则是企业创新的源头,为此,企业应以消费者需求为导向实施市场创新,那么应该如何实施市场创新?笔者认为在实施市场创新过程中有三个境界:一是发现市场,满足需求;二是超越对手,使客户满意;三是整合创新,赢得客户忠诚。达此三境界则企业必成大事。 Innovation is a fundamental guarantee for business growth, customer demand management is the source of business innovation, therefore, enterprises should be guided by consumer demand for market innovation, then how to implement market innovation? I believe that the implementation of market innovation There are three realms in the process: one is to discover the market and satisfy the demand; the other is to surpass the opponent so that the customer is satisfied; the third is to integrate innovation and win the customer loyalty. To achieve the three realms companies will be a major event.