广告是具有很强的信息承载的功能,在当今这个信息技术告诉发展大时代,想要使你所表现的广告能够脱颖而出是设计者应该思考的问题,什么样的广告可以在人们的大脑中留下深刻的印象。既能够引导消费,又能给人带来美的享受,这就需要广告创意发挥其应有的作用。本文意在说明对于追求差异化,创造独特性,正是广告创意永不枯竭的“第一推动力”。20世纪中期广告创意以其独特的锋芒,在设计史上留下了深刻的记忆,不论时光如何变迁,好的广告创意始终是优质广告所要追求的目标。 Advertising is a powerful information-bearing function. In today’s era of information technology telling the development age, trying to differentiate your performance from your advertisers is a question that designers should think about and what kind of advertisements can be left in people’s brains Under the deep impression. Both to guide consumption, but also bring the United States to enjoy, which requires creative advertising play its due role. This article is intended to show that for the pursuit of differentiation, to create uniqueness, it is advertising creativity never exhausted, “the first driving force.” Mid-20th century ad creative with its unique edge, left a deep memory in the history of the design, no matter how the time changes, good advertising is always the pursuit of high quality advertising goals.