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我国中小企业是国民经济的重要组成部分,在国民经济发展中发挥着重要的作用,但相对缺乏营销资源。随着企业博客营销成功案例的出现,博客营销应该引起更多企业的关注,特别是一些中小企业怎样用最小的营销投资,获得最大的回报,是值得企业的营销人思考的问题。本文主要介绍了中小企业开展博客营销的原因和中小企业如何开展博客营销。
China’s small and medium-sized enterprises (SMEs) are an important part of the national economy and play an important role in the development of the national economy. However, they are relatively short of marketing resources. With the emergence of successful cases of corporate blog marketing, blog marketing should attract more business concerns, especially how some small and medium-sized enterprises with the smallest marketing investment, get the maximum return, it is worth thinking of the marketing staff. This article mainly introduces the reason why SMEs carry out blog marketing and how SMEs carry out blog marketing.