色彩是我们设计中不可或缺的重要元素之一,在设计中起着极其重要的作用。一个成功的设计作品离不开好的色彩搭配,不论是插图、广告,还是包装、书籍装帧等各项平面设计的成功作品中,都能看到色彩所起的巨大作用,然而色彩强对比的应用虽然增强了视觉冲击力,但同时也给消费者的视觉心理和生理带来了一定的负面影响。 Color is one of the most important elements of our design and plays an extremely important role in the design. A successful design is inseparable from the good color matching, whether it is illustrations, advertisements, or packaging, book binding and other graphic design works of success, can see the great role of color, however, the color contrast Although the application of enhanced visual impact, but also to the consumer’s visual psychology and physiology has brought some negative effects.