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本文分析了在传统媒体向新媒体传播环境转型过程中,电视排球解说遭遇网络、手机、论坛等各种新媒介挑战的现状,论证了排球直播节目及排球相关传媒生存空间受到挤压等诸多因素影响排球解说水平的提升,提出了排球解说应该注重规范海外运动员的译名、关照受众专业知识和情感满足需求等提高解说水平和综合素养的建议。
This article analyzes the current situation of the TV volleyball commentary encountering various new media challenges such as the network, cell phones and forums during the transition from traditional media to the environment of new media dissemination, and demonstrates the factors such as the volleyball live broadcast program and the volleyball-related media living space being squeezed It also suggests that volleyball explanation should focus on regulating the translation of overseas athletes, taking into account the professional knowledge of the audience and the need of emotional satisfaction to improve the level of commentary and comprehensive literacy.