在就业市场上市场营销专业相对来说就业率最高,但也是工作后更换频率最高的专业,原因在于市场营销专业就业门槛低,人员的需求量很大,因此学生到市场上去时都能寻求到就业机会,但营销工作的实践性很强,若学生不能把理论与实践有效结合的话,无法适应工作需要,自然会被淘汰。目前学校专业人才的培养模式与社会需求并不接轨,如何以就业为导向来培养市场营销专业人才的核心能力,成为一个必要的论题。一、市场营销专业学生核心竞争力培养的必要性 In the job market, the marketing profession has the highest employment rate, but it is also the job with the highest frequency of replacement after work due to the low employment barriers and the high demand of staff in the marketing profession so that when the students go to the market, they can seek Employment opportunity, but the practicality of marketing is very strong. If students can not effectively combine theory with practice, they will not be able to meet their work needs and will naturally be eliminated. At present, the training model of school professionals does not conform to the needs of the society. How to cultivate the core competence of marketing professionals with employment as a guideline has become a necessary topic. First, the marketing of the core competencies of students the need for training