企业在电视广告投放决策过程中,往往会接收到来自广告公司、媒体所提供的大量电视栏目信息,在采纳广告公司、媒体等“外脑”的广告方案之前,企业通常要对各种栏目进行初步评估。然而对于多数企业来说,电视栏目的广告价值评估并非是企业的优势所在,评估过程也显得过于复杂。但作为企业,可以通过以下几个方面对电视栏目的广告价值进行简单的评估。 Enterprises in the TV advertising decision-making process, they often receive from advertising agencies, the media provide a large number of television program information, in the adoption of advertising agencies, media and other “brain” advertising program, companies usually have to various sections Preliminary assessment. However, for most enterprises, the evaluation of TV column’s advertising value is not the advantage of the enterprise, and the assessment process also appears to be too complicated. However, as a business, you can make a simple assessment of the advertising value of a TV section in the following ways.