城市中“跳楼秀”事件屡有出现,已成为一大社会现象。在此类事件的处理中,警察与媒体之间形成了一种比较复杂的关系。但在这层关系中,警察与媒体存有共赢的关节点,公安机关要理性认识这种关系,将其作为警察公共关系建设的一项重要内容,采取多种手段和工作机制,加强交流和沟通,构建起与媒体良好的关系,树立与媒体沟通的科学公关理念。 In the cities, the jumping event of the building often appears and has become a major social phenomenon. In the handling of such incidents, the police and the media formed a more complex relationship. However, in this relationship, the police and the media have the key to win-win situation. The public security organs should rationally understand this relationship as an important part of the police public relations construction and adopt various means and working mechanisms to enhance exchanges And communication, build a good relationship with the media, and establish communication with the media, the concept of scientific public relations.