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字体不仅是信息的载体,也是情感表达的媒介,同时亦是具有审美特征的图形化符号,汉字在现代视觉传达领域中起着不可替代的作用,汉字的字体设计更是平面设计师展现自身创作能力的擂台。本文通过对汉字字体趣味化设计所展现出的审美特征和表现形式进行分析,以期能够为汉字字体设计带来一些启示。
Fonts are not only the carrier of information but also the medium of emotional expression. They are also graphical symbols with aesthetic characteristics. Chinese characters play an irreplaceable role in the field of modern visual communication. The design of Chinese characters is even more important for graphic designers to display their own creations Ability of the arena. This paper analyzes the aesthetic characteristics and manifestations of the fun-oriented design of Chinese fonts, with a view to bringing some enlightenment to Chinese font design.