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电视小品式微和新媒体的崛起,与文化消费受众变化等媒介因素和市场因素有关,也与人才培养滞后、队伍建设乏力、后继乏人有关,更与艺术品位日趋下降、审美情趣低俗化相关。微电影要想摆脱小品的宿命,必须处理好商业与艺术的关系,必须提高编创人员的艺术水平,必须提高微电影受众的媒介素养,必须做到引导与监督双管齐下。如此才能使处于各种博弈关系之中的“微电影”在商业价值与艺术教育的良性互动中寻求发展。
The rise of television sketches and new media is related to media and market factors such as changes in cultural consumption audiences. It is also related to lagging personnel training, weak team building and lack of successors, but also to declining artistic tastes and vulgar aesthetic taste. In order to get rid of the destiny of filming, it must deal with the relationship between business and art. It must improve the artistic level of its editors and the media literacy of its audiences. It must guide and supervise both ways. In this way, “micro-movies”, which are in various game relationships, can seek development in the benign interaction between commercial value and art education.