论文部分内容阅读
在日益频繁的商务交际活动中,因商务文化差异所引起的商务文化冲突会严重阻碍商务活动的顺利进行。所以,在商务英语学习中,商务英语文化的导入对商务英语学习者来说,显得相当的必要。因此,在商务英语学习中,只有认识文化特征,加强文化意识,将语言与文化的教学有机地结合起来,才能提高语言学习和运用的准确性,才能在国际商务活动中取得成效。
In the ever-increasing business communication activities, business culture conflicts caused by business culture differences will seriously hinder the smooth progress of business activities. Therefore, in business English learning, the introduction of business English culture for business English learners, it is quite necessary. Therefore, in the study of Business English, only by understanding the cultural characteristics, strengthening cultural awareness and combining the teaching of language with culture organically can we improve the accuracy of language learning and application so as to be effective in international business activities.