首先分析中国建筑施工企业在国际工程承包市场中面临的困难:产业结构和业务模式单一,同质化竞争导致内耗严重,传统成本优势丧失,缺乏品牌策略及影响力,管理粗放手段落后,缺失风险管控机制等等,然后阐述包括创新和改进市场管理模式、加快信息化建设、联合设计企业、深化人力资源考核等走向国际市场的对策。 First of all, it analyzes the difficulties that China’s construction enterprises face in the international engineering contracting market: single industrial structure and business model, serious internal friction caused by homogeneous competition, loss of traditional cost advantage, lack of brand strategy and influence, backward management in extensive way and lack of risk Control mechanism and so on, and then elaborated measures including innovation and improvement of market management mode, speeding up information construction, joint design of enterprises, deepening human resources assessment and other measures to the international market.