农村经纪人对加强农户与市场的联系 ,促进农产品销售 ,推进经济结构调整 ,优化农村人口就业 ,实现农业产业化都有重要的现实意义。但是 ,目前还存在着过分追求利润、垄断市场、缺乏诚信等问题 ,政府应该加强对其整顿、指导和培育。作为农村市场经营的主体 ,经纪人应具备一定的经济专业知识、应用现代高科技获取市场信息的能力和诚信的经营理念等基本素质 Rural brokers have important practical significance to strengthen the links between farmers and the market, promote the sales of agricultural products, promote the economic restructuring, optimize the employment of rural population and realize the industrialization of agriculture. However, there are still problems of over-pursuing profits, monopolizing the market and lack of integrity. The government should strengthen its rectification, guidance and cultivation. As the main body of the rural market management, brokers should have some basic knowledge of economic expertise, application of modern high-tech access to market information and integrity of the business philosophy and other basic qualities