论文部分内容阅读
也许正如著名作家贾平凹先生所言,“人不是无缘无故地来过,前面都有一段夙缘等待着你”。这句话我初时不解,但在我见到晨野古玉酒时,一切都明了了——这一平常得再也不能平常,俗套得再也不能俗套的品牌,它可能已经等了我们许久! 初识这一品牌时,笔者妄想以营销专家的身份对这一品牌作出诊断:品牌诉求模糊、产品定位错乱、古玉液不能立即把酒品独特的个性传递出去,没有爆发力,内涵没有张扬出来……及至与皮丽香总经理一席谈话,
Perhaps, as the famous writer Jia Pingwa said, “People are not coming for no reason. There is a waiting margin in front of you.” This phrase I puzzled at first, but when I saw the morning wild ancient jade wine, everything is clear - this is usually no longer commonplace, the cookie cutter no longer stereotypes, it may have been waiting for us For a long time, when I first got acquainted with this brand, I tried to make a diagnosis to this brand with the marketing expert’s identity: the brand appeal is vague and the product positioning is disordered. The ancient YuYu liquid can not immediately pass out the unique personality of the wine without explosion force and no connotation Come out ... ... and to talk with the general manager Pi Li a seat,