近几年,中国工程机械行业市场形势持续低迷,工程机械企业不可避免地遭遇了低位运行,行业竞争日益严峻,在此危机时刻,企业别无选择,必须提升整体水平,具备应对这种动态环境的适应能力。产品是企业赖以生存的基础,分析产品市场,发展产品标准化战略是企业标准化人员的首要任务。然而离开市场的产品是没有生命的,顾客需 In recent years, China’s construction machinery industry continued to sluggish market conditions, construction machinery companies inevitably suffered a low-run industry competition is increasingly grim, in this crisis, companies have no choice but to upgrade the overall level, with the response to this dynamic environment Adaptability. Products are the basis for the survival of enterprises, analysis of product markets, the development of product standardization strategy is the primary task of enterprise standardization staff. However, the product left the market is lifeless, customer needs