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民俗旅游作为西安市旅游业的重要组成部分,已经成为西安旅游的一道亮丽风景线。但在其发展过程中,仍存在民俗资源发掘不充分、吸引力有限,地方民俗旅游活动知名度低、市场影响力小等问题。在互联网与旅游业深入融合和创新发展的时代背景下,如何利用互联网为民俗旅游注入新活力关系到民俗旅游的长远发展。因此,本文尝试对西安市智慧民俗旅游发展的对策进行分析。
As an important part of the tourism industry in Xi’an, folk custom tourism has become a beautiful scenery in Xi’an. However, in the course of its development, there are still some problems such as insufficient exploration of folk resources, limited attraction, low awareness of local folk tourism activities and small market influence. In the context of the Internet and tourism in-depth integration and innovation and development, how to use the Internet to inject new vitality into folk-custom tourism is related to the long-term development of folk-custom tourism. Therefore, this article attempts to analyze the countermeasures of the development of wisdom and folk-custom tourism in Xi’an.