【摘 要】
：
随着现代企业管理理念在我国市场经济范围内的广泛传播,我国的企业管理已经开始逐渐脱离过去一味重企业生产经营而轻视企业内部文化软实力建设的发展模式,企业文化在企业的建
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随着现代企业管理理念在我国市场经济范围内的广泛传播,我国的企业管理已经开始逐渐脱离过去一味重企业生产经营而轻视企业内部文化软实力建设的发展模式,企业文化在企业的建设中方兴未艾。对此,作为国民经济的重要组成部分,广电企业更应该顺应发展主流,独辟蹊径,走文化制胜、软实力也可以成为中坚力量的新道路,通过以文化建设促进企业生产建设,为企业发展找“新感觉”。
With the wide spread of the concept of modern enterprise management in the market economy of our country, our country’s enterprise management has begun to gradually break away from the past blindly heavy production and management and neglect the development model of the internal soft power of enterprises. The corporate culture is in the ascendant in the construction of enterprises . In this regard, as an important part of the national economy, radio and television enterprises should conform to the development of the mainstream, find their own way, take the culture to win, soft power can also become the backbone of the new road, through cultural construction to promote enterprise production and construction, “New feeling”.
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