【摘 要】
：
现在已经是二十一世纪,网络已经深深改变人类的生活方式,伴随着网络的兴起,同样影响一些企业的品牌传播方式,而网络时代的品牌传播有着属于它的内涵,由于网络品牌传播对应的
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现在已经是二十一世纪,网络已经深深改变人类的生活方式,伴随着网络的兴起,同样影响一些企业的品牌传播方式,而网络时代的品牌传播有着属于它的内涵,由于网络品牌传播对应的客户有局限性,它需要做的和传统品牌传播有很多本质区别,这些不同体现在传播方式,传播规模和传播人群等方面。
Now that it is the 21st century, the Internet has profoundly changed the way of life of the people. With the rise of the Internet, it has also affected the way of brand communication in some enterprises. The brand communication in the Internet era has its own connotations. As the Internet brand communication Of clients have many limitations, which are different from the traditional brand communication. These differences are reflected in the modes of communication, the scale of communication and the communication of people.
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