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本文概述了医院文化和医院品牌的概念,及其区别与联系,讲述了医院文化对医院品牌的作用与影响,如何利用医院文化创建与维护医院品牌。目的:真正了解医院文化与医院品牌的重要性,充分发挥其作用,使医院发展立于不败之地。方法:通过描述分析医院文化和医院品牌的概念,具体分析两者的区别与联系,通过举例更深入了解医院文化对医院品牌的作用与影响。结果:医院文化和医院品牌两者都对医院的经营管理乃至生存产生巨大影响。结论:医院文化是企业全体员工在长期的生产经营中培育形成并共同遵守的最高目标、价值取向、基本信念及行为规范,体现在企业的经营管理哲学、企业精神与企业形象之中,是企业发展的灵魂。
This article outlines the concept of hospital culture and hospital brand, and its difference and connection, tells about the effect and influence of hospital culture on hospital brand and how to use hospital culture to create and maintain hospital brand. Objective: To truly understand the importance of hospital culture and hospital brand, give full play to its role and make hospital development an invincible position. Methods: By describing and analyzing the concept of hospital culture and hospital brand, this paper analyzes the difference and connection between the two and gives a deeper understanding of the influence and influence of hospital culture on hospital brand through examples. Results: Both the hospital culture and the hospital brand have a tremendous impact on the operation and management of the hospital and its survival. Conclusion: The hospital culture is the highest goal, value orientation, basic beliefs and codes of conduct nurtured by all employees in the long-term production and operation and embodied in the management philosophy, entrepreneurial spirit and corporate image of the enterprise. The soul of development.