1997年的亚洲金融危机,使韩国崛起了一个世界一流的三星电子公司,也开始了中国TCL公司的全球化行程。从TCL与三星对同一场金融危机的不同解读,我们会更清楚地看到企业应对危机的思维差别。三星公司:从压顶危机中看到了核心技术、品牌与创新1997年,亚洲金融危机波及韩国,众多韩 1997 Asian financial crisis, so that South Korea’s rise of a world-class Samsung Electronics, also started the globalization of China’s TCL trip. From TCL and Samsung on the same financial crisis, different interpretations, we will see more clearly the difference between the thinking of enterprises to deal with the crisis. Samsung: Core technology, brand and innovation seen from the top-down crisis In 1997, the Asian financial crisis affected South Korea and many Korean