尽管体育产业前景可期,但对于主业不振的贵人鸟来说,如何在体育产业链中建立起持续盈利的能力,是下一步必须要面对的问题。从一家“体育用品”公司,到一家“体育”公司,中间到底有多少距离?在体育产业的战略布局上,贵人鸟年内动作不断。年初,贵人鸟与虎扑体育、西班牙足球经纪公司BOY合作,设立20亿体育产业基金;5月,又同大体协、中体协签署框架协议书,布局校园体育赛事资源,贵人鸟的体育产业布局进一步完善。近日,贵人鸟再度发布16亿元定增预案,其中的5.3亿元, Although the prospect of the sports industry can be expected, how to establish a sustainable profitability in the sports industry chain is an issue that must be faced for the next step. From a “sporting goods ” company, to a “sports ” company, in the end how many in the end? In the strategic layout of the sports industry, the elegant birds continued movement during the year. At the beginning of the year, Guinness Bird cooperated with Tiger Sports and Spanish football brokerage BOY to set up 2 billion sports industry funds. In May, with the general agreement, the China Society for Physical Education and Sport signed the framework agreement, laid out resources for campus sports events, further improvement. Recently, Guinness Bird released another 1.6 billion yuan plan, of which 530 million yuan,