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今年4月初,新闻媒介对即将播放的大型电视连续剧《武则天》的宣传攻势甚猛,使江苏森达集团董事长朱湘桂下定决心,要请刘晓庆为森达皮鞋拍广告。 据说,刘晓庆在拍摄电视片《武则天》的过程中,先后有100多家企业和广告代理商邀请她拍电视广告,都被她一一回绝,有的将筹金加码到200万元以上也未能成功。钱,看来未必能奏效。 如何请动这位影后,森达集团与广告代理商北京某广告公司做了一番苦心策划,在邀请书上提出一个击中要害的问题:晓庆,你快要被人们遗忘！你拍的广告,随你主演的《武则天》播出,将是你再造辉煌的最佳机遇。
In early April of this year, the news media aggressively attacked the upcoming large-scale television series Wu Zetian, making Zhu Xianggui, chairman of Jiangsu Senda Group, determined to invite Liu Xiaoqing to advertise for Senda shoes. It is said that in the process of filming “Wu Zetian,” Liu Xiaoqing had more than 100 companies and advertising agencies invited her to shoot television commercials. She was rejected by her, and some raised funds to over 2 million yuan. Can succeed. Money does not seem to work. How to invite this actress, Senda Group and advertising agency in Beijing, an advertising company made a painstaking planning, in the invitation to put a key issue: Xiaoqing, you are about to be forgotten! The advertisement you shoot will be broadcast on the “Wu Zetian” starring you. It will be the best opportunity for you to create brilliant.