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在国内外大奖如雨后春笋般在内地推广的今天,为学生设立的有影响力的奖项却很少,台湾金犊奖算是一个。1992年,为培养未来广告精英,鼓励广告新鲜人,台湾金犊奖创办。1998年增设由企业赞助之品牌,提供参赛学生更精准的品牌策略,并加入海外学生作品参赛,1999年开始在大陆推广,三年来,参赛学生波及北京、上海、广州、哈尔滨、河北、湖南、天津、内蒙古、厦门、广州……可谓创意飞扬。金犊奖为在校的学子们提供了一个实践与交流的平台,而令人尤为惊喜的是:在台湾、香港、美国、新加坡、马来西亚、中国大陆等100多所院校中,今年的年度大奖由北京经贸大学刘峰获得,这是对大陆所有年轻的未来广告人的鼓励。期望有越来越多的这样的交流涌入,期望有更加精彩的作品呈现……。
Nowadays, as domestic and foreign prizes have mushroomed in the Mainland, there are very few influential awards for students. The Taiwan Golden Calf Award is one. In 1992, Taiwan Golden Calf Award was founded in order to cultivate the future advertising elite and encourage advertisements to be fresh. In 1998, a brand sponsored by enterprises was added to provide more precise brand strategies for students participating in the competition. Overseas students participated in the competition. In 1999, they started to promote in mainland China. In the past three years, participating students spread to Beijing, Shanghai, Guangzhou, Harbin, Hebei, Hunan, Tianjin, Inner Mongolia, Xiamen, Guangzhou ... ... can be described as creative flying. The Golden Calf Award provides a platform for students to practice and exchange in the school. What is particularly surprising is that in more than 100 institutions such as Taiwan, Hong Kong, the United States, Singapore, Malaysia and mainland China, the year of the year The grand prize was obtained by Liu Feng, Beijing University of Economics and Business, which is an encouragement to all young people in the mainland to advertise in the future. Expect more and more exchanges of such exchanges in the expectation of more wonderful works being presented ....