论文部分内容阅读
公共关系学教学当以提高学生运用公关理论分析和解决问题的能力为重点。这种注重能力培养的特点,也应该反映在公关课程的考核上。目前,我国公共关系课程的考核大多采用闭卷考试的方法。题型也基本上采用其它课程考核通用的选择、填空、名词解释、简答、论述等类型。特别是公关原理课的考试,更难跳出这种模式。我感到这种考试方法脱离实际,偏重于所学理论的机械理解和
Public relations teaching should focus on improving students’ abilities to analyze and solve problems through the use of PR theory. This focus on ability to develop the characteristics should also be reflected in the public relations curriculum assessment. At present, most of the public relations courses in our country use closed-book examination. Questions are basically the same choice of other curriculum assessment, fill in the blanks, terminology, short answer, exposition and other types. In particular, the Prosecutor’s Fundamentals exam, more difficult to jump out of this model. I feel that this test method is out of touch with the actual theory, and emphasizes the mechanical understanding of the theory