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在电力营销过程中营销稽查扮演着重要的角色,其主要负责惩处各种不良营销行为,堵塞漏洞,它不仅影响着营销的效率,还关系着电力企业的效益、用电市场的秩序及电力营销的风险。但目前,基于营销稽查的电力营销现状不容乐观,本文提出了几点对策,旨在提升电力营销效率。
In the process of electricity marketing, marketing auditing plays an important role. It is mainly responsible for punishing various bad marketing activities and plugging loopholes. It not only affects the marketing efficiency, but also affects the efficiency of power enterprises, the order of electricity market, and the power marketing risks of. However, at present, the status quo of power marketing based on marketing inspection is not optimistic, and the measures proposed in this paper are to improve the efficiency of power marketing.