知产故事“老字号”之争的渊源2017年中秋节,南北“稻香村”围绕商标而展开的争夺战,已从月饼销售的市场竞争升级至法庭上的抗衡。2017年9月22日,北京知识产权法院就北京稻香村(以下简称北稻)诉苏州稻香村食品有限公司、北京苏稻食品工业有限公司(以下简称苏稻)商标侵权及不正当竞争纠纷案作出行为保全裁定。法院认为,苏稻在蛋糕、糕点、月饼、面包、饼干、粽子等商品上的涉案被诉侵权行为,可能造成相关公众 The origin of the dispute between the birth story and the “old name” In mid-Autumn Festival of 2017, the battle over the trademark between North and South “Daoxiangcun ” has been upgraded from competition in the sales of moon cakes to competition in court. On September 22, 2017, Beijing Intellectual Property Court made a lawsuit on Beijing Daoxiang Village (hereinafter referred to as “North Rice”) v. Suzhou Daoxiangcun Food Co., Ltd. and Beijing Su Da Food Industry Co., Ltd. (hereinafter referred to as “Su Da”) for trademark infringement and unfair competition dispute Security adjudication. The court held that Su-Da’s alleged infringement on the involved goods such as cakes, pastries, mooncakes, breads, biscuits and dumplings may cause public concern