社会消费品零售总额是指各种经济类型的批发零售贸易业、餐饮业、制造业和其它行业对城乡居民和社会集团的消费品零售客。这个指标反映通过各种商品流通渠道向城乡居民和社会集团供应的生活消费品总量,是研究国内零售市场变动情况、社会消费品购买力、反映经济景气程度的重要指标。社会消费品零售总额包括以下十个部分:1.售给城乡居民作为生活消费用的商品和修建房屋用的建筑材料;2.售给社会集团的各种办公用品及公用消费品;3.售给机关、团体、学校、部队、企业、事业单位的职工食堂和旅店 Total retail sales of social consumer goods refer to retail sales of consumer goods to urban and rural residents and social groups in various types of wholesale and retail trade, catering, manufacturing and other industries. This indicator reflects the total amount of consumer goods that are supplied to urban and rural residents and social groups through various commodity distribution channels and is an important indicator for studying the changes in the domestic retail market, the purchasing power of social consumer goods and the economic prosperity. The total retail sales of social consumer goods include the following ten parts: 1. The sale of urban and rural residents as consumer goods and building materials used in building houses; 2. Various office supplies and consumer goods sold to social groups; 3. Sale to government agencies , Groups, schools, military units, enterprises, institutions, canteens and hotel workers