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“我经营这个报亭快10年了,2008年是最差的一年,”2009年1月6日,在北京繁华的中关村大街海龙大厦前经营报亭的张女士说,“以前是忙都忙不过来,其中关键在于认清形势、转变观念。首先。要认清当前北京报业市场的新形势。吴海民表示,涨价之后,一方面北京的早报市场出现了一种淘汰的格局,强的更强,弱的更弱。另一方面,早报和晚报开始正面交锋,现在每个报摊销售《京华时报》的时间延长了3-5个小时,从而加入到晚报市场竞争。其次。正确分析经济危机的影响。王隽告诉记者,对有影响力的媒体来说,经济危机反而可能是个机遇。他分析说,经济危机也许会导致发行量下降,但广告量不一定会下降。一部分行业如房地产在经济危机发生后,广告投入量反而比前两年增多。王隽透露,2008年《北京晚报》
”I run the newsstand almost 10 years, 2008 is the worst year, “ January 6, 2009, in the bustling Zhongguancun Street, Hailong Building, Beijing before operating the kiosk, Ms. Zhang said ”was used to be busy First of all, we should recognize the new situation in the current Beijing newspaper market. Wu Haimin said after the price hike, on the one hand Beijing’s Morning Post market appeared a pattern of elimination, On the other hand, the Morning Post and the evening newspaper started to face confrontation, and the time spent on the sale of the “Jinghua Times” at each newsstand was extended by 3-5 hours to join the evening market competition. Correct analysis of the impact of the economic crisis, Wang Jun told reporters for the influential media, the economic crisis but may be an opportunity but he said the economic crisis may lead to a decline in circulation, but not necessarily decline in advertising volume.Some sectors such as real estate In the aftermath of the economic crisis, the amount of advertising investment increased more than the previous two years.Jun Wang revealed that in 2008 “Beijing Evening News”