中国的电视业正在步入五彩缤纷的频道专业化时代,然而,在这一进程中却存在着诸如频道专业化程度低、缺少专业人才、缺乏鲜明的个性风格以及广告收入阻碍频道专业化发展等种种误区,只有很好地规避这些误区,中国电视的频道专业化之路才会越走越平坦。 China’s television industry is entering a colorful era of channel specialization. However, in this process, there are various kinds of channels such as low channel specialization, lack of professionals, lack of distinctive personal style, and ad revenue impeding channel specialization Misunderstanding, only good to avoid these errors, China Television channel specialization will be more and more smooth.