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加入WTO后,国际汽车业将对重庆汽车业产生巨大的冲击。新的营销理观念与策略将成为重庆汽车业突破困境的关键所在。本文介绍了重庆汽车业的营销现状,并对入世后的重庆汽车业所面临的问题与机遇进行分析,制定了相应的营销战略和策略。
After joining the WTO, the international auto industry will have a huge impact on the automobile industry in Chongqing. The new marketing ideas and strategies will become the crux of the breakthrough in the automotive industry in Chongqing. This article introduces the current situation of automobile marketing in Chongqing and analyzes the problems and opportunities faced by the automobile industry in Chongqing after the access to WTO and formulates corresponding marketing strategies and strategies.