今年下半年,随着主流厂商纷纷入局,一场全面屏“飓风”正在席卷智能手机市场,不少品牌甚至将全面屏视作产品唯一的差异化卖点。在笔者看来,随着更多上游屏幕供应商的加入以及产能的爬坡,全面屏带来的新一轮产品同质化或在所难免。金立集团副总裁俞雷此前曾表示:“当全面屏成为标配,产品差异化才是王道。”近日,金立也顺势推出了旗下 In the second half of this year, with the mainstream vendors entering the market, a full screen “Hurricane” is sweeping the smartphone market. Many brands even regard the full screen as the only selling point for differentiating their products. In my opinion, as more upstream screen suppliers to join and ramp up of production capacity, a full screen brings a new round of product homogeneity or inevitable. Yu Lei, vice president of Jin Li Group had said: “When the full screen as standard, product differentiation is king.” Recently, Jin Li also introduced its homeopathic