每年寒暑假回到农村老家,都打心眼里为村里的发展高兴,为乡亲们生活的富裕而振奋。但也发现了一些问题,尤其是村民们的消费观处于一种未经科学引导的、传统向现代过渡但尚未成型的阶段,反映出了小富即安、发展盲目、生活不文明等问题。那么,我们的新农村应该有什么样的新消费观 Summer and summer vacation each year back to rural hometown, are struggling to the development of the village happy, rich and excited for the folks living. However, some problems were found. In particular, villagers’ consumption outlook was at a stage not yet scientifically led by the traditional transition to the modern but not yet formed. It reflected the problems of being rich and being rich, blindly developing and uncivilized life. So, what kind of new consumption concept should we have in the new countryside?