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传统媒体受大环境影响,广告创收受到了很大的冲击。本文以常州江东现代传媒有限公司(以下简称“江东传媒”)实际运营为例,介绍目前各类广告在传媒中的运用及盈利。作为一家从原有广电体制分离出的国有企业——-江东传媒,依托媒介传播,通过体制创新、资源整合、拓宽渠道、突破模式等途径;实现了盈利与社会效应相融合的局面。
Traditional media affected by the environment, advertising revenue has been a great impact. This article takes the actual operation of Changzhou Jiangdong Modern Media Co., Ltd. (hereinafter referred to as “Jiangdong Media”) as an example to introduce the current various types of advertising in the media and its profitability. As a state-owned enterprise separated from the original broadcasting and television system --- Jiangdong Media, relying on media communication, through institutional innovation, resource integration, channel widening and breakthrough mode, etc., it has realized the integration of profit and social effects.