随着国外大型航空公司纷纷抢滩中国,中国民航的国际化程度越来越高,极大地改变了国内的市场环境和竞争格局,对我国航空公司的生存空间产生了巨大的冲击与影响。面对新的竞争态势,我国航空公司必须以更加积极的姿态,从核心竞争力、服务品牌和全球化经营三个方面开展战略管理,谋求战略发展。 With large foreign airlines having seized China one after another, the civilization of China’s civil aviation has become more and more internationalized, greatly changing the domestic market environment and the competitive landscape, and has had a huge impact and impact on the living space of China’s airlines. Faced with the new competitive situation, China’s airlines must take a more proactive attitude to strategically manage and seek strategic development from the three aspects of core competitiveness, service brand and global operation.